Project: ZEEKR Center
Location: Changsha, China
Award: Retail and Consumer Design Interiors: Retail Chains, Department Stores, Shopping Centres Large & Small, Bronze, 2023
Design Practice: MOC Design Office
This striking showroom for electric vehicles accommodates a wealth of functions and experiences including opportunities for people to learn about brands and products, and an urban meeting room where ZEEKR users can gather with friends. An eye-catching orange transparent box suspended over the entrance way dramatically connects the exterior and interior.
The building’s facade boasts a simple yet striking frame and structure. The use of consistent materials enhances the dramatic colour contrast, while the hollow structure of the lobby creates a pathway for the orange glass box to penetrate the interior. It adds depth and complexity to the space and effectively injects the brand’s spirit and playfulness.
An island bar at the centre of the lounge area encourages interaction and communication among the visitors. Across the bar, the designers have created a separated lounge area to cater to diverse needs, utilizing movable furniture in various arrangements. A metal maple tree installation is inspired by a local tradition of visiting Mount Yuelu to admire the autumnal foliage.
Photo credit: Nie Xiaocong
LEAD DESIGNERS: Wu Xiuwei, Yang Zhenyu, Liang Ningsen