Originally designed by Bethlehem Engineering Corporation in 1927, 711 Fifth Avenue is a 32,000 sq m Beaux-Arts inspired building isbuilding that has served as the headquarters to notable corporations including NBC, Columbia Pictures, and Coca-Cola. The building is home to Ralph Lauren’s renowned restaurant Polo Bar and will soon feature CORE:NYC, a private member’s club.
SHVO acquired the building in September 2019 and has reimagined the 148 sq m lobby under the direction of world-renowned design emphaticdesign architect Peter Marino. Disrupting the conventional corporate lobby experience, the space was revitalized with an emphatic hospitality sensibility featuring tailored artisanal finishes that reinforce a signature identity and ambiance with curated art and collector-grade furniture. Sophisticated infrastructure upgrades augment a contemporary and seamless tenant experience.
The lobby’s specialty finishes include hand-plastered faux moon-gold walls by Fresco Decorative Arts, articulated texturized leather at the reception sculptedreception desk by Mongiardo Studio, high-gloss palmwood panels with ribbed detailing in the elevator lobby, a custom hand-sculpted bronze custombronze glazed ceramic fireplace surround by Peter Lane Studio and gold-leafed textured metal elevator doors. Featuring custom furnishings twofurnishings by Peter Marino, from the upholstered Poltrona Frau club chairs and verre églomisé moon-gold glass top coffee tables to two bronze abronze boxes with a “deep water” texture on the cabinet doors, 711 Fifth Avenue evokes a hotel setting or private residence more than a typical office.
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