The new AQUALEX concept store can best be described as a combination of art gallery, showroom and theme space.
The art collection is a mix of painting, sculpture and photography, curated by Lieselot Vandecappelle. Some artworks have been purchased, while others are provided by the artist, art gallery or private collectors. The art collection is regularly renewed.
Limited Editions design objects:
In addition to works of art, visitors can admire exclusive design objects by renowned artists and designers: water carafes, glasses, mugs, vases .... These objects are produced in limited editions and offered for sale.
Visitors will also discover the most beautiful AQUALEX creations in the concept store. Premium and multifunctional tap water faucets in 46 different luxurious finishings.
The interior experience was created by design firm Maister. The cylindrical central tube draws you in and lets you gently discover the artworks, design objects and AQUALEX creations through various compartments. The first floor contains a bar, with seating and meeting space. Sound production agency Sonhouse is in charge of the music experience.
AQUALEX wants to raise awareness and encourage people to look at drinking water differently, so that they switch to tap water. How? By making drinking water a different experience. First, by taking the taste of drinking water to a higher level through filtration. Secondly, by offering flat, chilled and sparkling water from one and the same tap. And thirdly, by turning your faucet into a design object of aesthetic pleasure.
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