At the beginning of the design process, Wu Duo’s main goal was to create an environment that focused on the duality of the common tailoring experience. Firstly, they divided the store into two visualisations, the front being the clothing display, and the back as the service counter area. In order to make the dynamic visual more prominent, the design in the exhibition area breaks the general middle island clothing store display.
At the back of the service counter, Wu Duo created a comfortable area for customers. The fitting room is twice as large as a traditional one, presenting an elegant and calm atmosphere so that customers could have a better feeling for the simplicity in tailoring, all making for a pleasant shopping experience.
Starting from the outside, the aluminium plate constitutes a simple environment, filtering out exterior interference. On entering, customers will see that walnut wood is the main material used for the walls, ceiling, and floor, giving the interior an elegant atmosphere.
The overall design, from front to back and outside and inside, complements the area. Similarly, the design process involved collaboration. Wu Duo’s dragon bone art sculpture inside was inspired by the digital artist, Zhang Zhoujie. The sculpture’s closed-loop wraps up in the air like a skeleton, hanging in the store. This unique design style is an integration of fashion, interior and sculpture design.