InsideOut worked closely with Pret’s project and design team on the 4,400 sq ft unit to streamline customer flow and service in a typically swift paced airport environment.
With a shop front that spans 24 m, it was an opportunity to amplify this well-known brand in a densely populated retail space. InsideOut opened up the previously obstructive facade, not only to accommodate peak footfall, but to provide full transparency through the store and allow the design to be read holistically. Pret’s brand name and colour form a strong entrance portal, bookended with digital displays to showcase their offering. Joinery is centred along the shopfront to guide customer flow, display merchandise and provide seating that looks back into the terminal.
The shop sits as a pair of components; a forecourt with raw metal wall finishes and monolithic flooring and tills at opposing ends, enclosing curved timber feature seating to accommodate a quick bite before a flight.
A dropped bulkhead defines the fluted seating area designed for the longer-stay travellers. Sinuous banquettes washed in a pastel colour palette line the perimeter of this space to provide more privacy for individuals and groups.
Pret’s iconic passion graphics depict scenes from global cityscapes and a feature column roundel maintains brand identity in a new look, Pret Design.