New World Group’s collaboration with Ole Scheeren and Shigeru Ban in the Hangzhou Wangjiang New Town project will create a rich juxtaposition for the site, capitalising on their unique styles and design aspirations.
Shigeru Ban’s fondness for nature, traditional values and innovation focuses on multicultural preservation and humanitarian philosophy, echoing Adrian Cheng’s vision of “Creating Shared Value”. Shigeru Ban is known for his innovative structures in timber, and the use of paper in architecture, therefore a reputation of minimising waste and building with humble materials that pushes the boundaries of its possibility, with skilful application and playful imagination. Ole Scheeren’s concept of “form follows fiction” resonates with Adrian Cheng’s beliefs in breaking the boundaries and blending tradition with modernity.
A benchmark for innovative urban life, a new wave of living for the new generation Hangzhou is also known as a “shining pearl” of Chinese culture and the “paradise on earth", while Wangjiang New Town, where the project is located, is a place of rich cultural heritage, strewn with historical buildings, such as Haichao Temple and Yan Tai Lou.
According to the Hangzhou Government’s plan, Wangjiang New Town will be developed into three industrial areas; the Southern part is driven by cultural industries, the central part by commercial, international and innovative enterprises and the northern part by financial institutions.
The project draws inspiration from the group’s vision of “Creating Shared Value”, bringing together an ensemble of creative disciplines and advocates to create a meaningful destination on this pivotal site in the heart of Hangzhou city.
With a total gross floor area of 460,000 sq m, the Hangzhou Wangjiang New Town project will introduce its cultural-retail destination K11 Art Mall; a network of office buildings for the next generation workforce K11 ATELIER, luxury residences K11 ARTUS, Rosewood Hotel and cultural space.