The city of Beijing has been the heart of the growing craft scene in China, the largest beer consuming market in the world, and therefore it welcomes Oh Yeah Brewing to the fold with its new local brew on a grand scale.
The founder selected hcreates to help develop a new atmosphere that would challenge the hard-surfaced, grungy, industrial garages of your typical craft beer bar; to create a comfortable space where people could sit back with friends for hours-on-end, enjoying delicious bites and uncomplicated, easy-to-drink, fresh beer.
Formerly the site of an aviation parts factory, Oh Yeah Brewing makes full use of the building’s impressive height. The double height brewery, the centrepiece of the space, spans two levels and presses up into the 10 m high ceiling. The challenge for the design was always going to be how to bring intimacy to the space and cater to different dining preferences. To manage this, the space integrates three distinct areas, a sun drenched indoor pizza garden, a main beer hall nestled between a band ready stage and double height brewing tanks, and a more intimate and cosy drinking lounge upstairs.
On the exterior, the large font lettering of “Oh Yeah Brewing” stamps the façade, a crisp stainless steel box contrasted against the earthy beige textured finish.
You enter the brewery through this silvery box and are instantly transported away from the concrete grey of the urban surroundings into a flourishing garden oasis.
The designers carefully selected different elements such as the Terracotta tiling, concrete plastered walls, earthy coloured large-format terrazzo flooring and hanging plants, to create a calming yet grand space in natural tones. The far end of the garden features a beautiful terracotta pizza oven, where wooden oak frames conceal stainless steel planter boxes, surrounding the seating and bringing more greenery to the space. Floor-to-ceiling windows flood the space with natural light. Custom printed blue fabrics were created to add extra subtle detailing to the bench seats and to compliment the more traditional outdoor garden-styled furniture.
The main beer hall is separated from the pizza garden by a raw steel staircase backed by a huge LED screen and stage. The opposite side of the under stairs houses a take away fridge where patrons can easily take their favourite brew to go. With its grand 10 m high ceiling, the double-height brewery is the emphasis of the space. Spanning across one wall, its stainless steel tanks gleam under a ceiling of custom made lanterns. The bar is broken up and designed to give unobstructed views into the brewery, so patrons are fully witnessing the production process. Above the open kitchen, a mural of stylised gold-leafed fish and a “Fresh As” slogan dominates the length of the hall, bringing a splash of colour and artistic touch. Stone flooring and chunky solid oak furniture draw from the traditional tap house aesthetic. Large steel framed windows look out on the outdoor patio area, providing plentiful daylight and green views.
For the second level mezzanine lounge the designers wanted to create a more intimate space that overlooks the beer hall and forms a separate VIP area. To distinguish from the more traditional tiles in the rest of the space, the designers chose to use a mix of oak and walnut in chevron for the floor. A more refined touch is introduced into the space using a curved dark blue and deep red velvet bench seating. The custom printed silk wallpaper and wall mounted globe lights create an intimate lounge space.
In the process of redefining the modern brewery, hcreates has created a contemporary eating and drinking space that playfully mixes traditional textures and surfaces to create craft brewing on a grand scale. Whilst the industrial brewing tanks are the centrepiece of the brewery, it’s the subtle and creative use of different surfaces throughout that creates a clever and harmonious design.