Lives in the city take centre stage at MIPIM 2020

Edward Craig
15 Jan 2020

MIPIM 2020 turns the spotlight on how cities need to reinvent themselves to meet aspirations for a better quality of life.

The central theme of this year’s event, 'the Future is Human’, follows 2019’s discussions on sustainable responsibility. The ambition this year is to put city-dwellers at the heart of conversations, with a focus on how sustainable development affects societies.

Organised by Reed MIDEM, a subsidiary of Reed Exhibitions, MIPIM, the World’s Leading Property Market, takes place in Cannes from 10 to 13 March 2020.
 
An attractive city is one where the living is good, that welcomes existing and new residents as well as companies and investors. This virtuous circle forms the baseline for everyone designing and building tomorrow’s cities.

What kinds of services and facilities can cities offer people to make lives more convenient, safer and greener, as well as more open, connected and inclusive? The MIPIM conference programme addresses all these topics, including:

  • Housing: the major issue in key metropolitan areas. The shortage of affordable housing is a significant challenge at a time when the UN predicts that by 2050 two thirds of all people will live in cities. New kinds of housing, urban mixing, eco-neighbourhoods and intelligent buildings are some of the solutions. Currently, there is a broad range of on-going experiments taking place to promote a better quality of life.
  • Mobility is closely linked to housing difficulties and raises questions about its own impact on health and the size of its carbon footprint. The convergence between property and mobility paves the way to models focused on using, sharing and pooling. What are these new forms of civic, eco-responsible mobility and how do they fit into the urban environment? 
  • Inclusive cities, which value social, cultural, gender and intergenerational diversity, also play their part in living comfortably together. MIPIM continues to promote diversity in its various events and conferences. A networking event dedicated to young talent in the industry takes place on Wednesday, 11f March at 6pm to create a bridge between today and tomorrow's decision-makers. 

What’s new at MIPIM 2020: hospitality and tourism 

• Multi-use property is now redefining urban accommodation. Rather than talking about the hotel business, the watchword now is hospitality, which includes the notions of hybrid and modular accommodation designed to meet new demands of city people.

• For example: Mama Shelter, Okko, citizenM, and the MOB Hotel, which offer rooms that convert into meeting rooms. Now cities compete with each other on an international scale, hospitality and hotel infrastructure have become a key factor in attracting business. 

• The future of our industry lies in the coalition of genuine experts in media, creativity, digital technology and data-driven effectiveness.

• MIPIM 202 has a highly-targeted programme composed of…
- A Hospitality & Tourism summit behind closed doors (Thursday, 12 March at 8am); a dozen dedicated conferences and networking events; an exhibition area featuring Accor, Hilton, easyhotel.com, Horwath HTL, and TUI
- Hotel and resorts, among others, a special category in the MIPIM Awards competition 

PropTech Day 
From developers through urban planners to asset managers, the real estate industry depends on technology to anticipate and meet the needs of individual buyers. According to Venture Scanner, the proptech sector represents investments of $77 billion from nearly 3,000 investors worldwide. 

For the first time in Cannes, MIPIM PropTech is a day of conferences and networking events dedicated to technological innovation in the urban environment. Discover the dynamics of investment in this market and how innovation is spreading inside property companies, forming part of business models.

PropTech Day is on Tuesday, 10 March at the Carlton Beach and is open to all MIPIM participants. 

Political leaders
More than 500 cities and local authorities from all over the world are represented at MIPIM. The Political Leaders' Summit, a closed-door event co-organised with EUROCITIES, allows mayors and other public representatives to meet, share ideas and learn from neighbours’ experiences on how to create the resilient cities of tomorrow.

"By giving a voice to all urban stakeholders, from property professionals and political decision-makers, to urban planners, end-users and more, MIPIM provides a practical, forward-looking vision of the new challenges that will define tomorrow’s cities. And as well-being at work is one of the expectations of the new generation, this subject will be addressed at MIPIM with a dedicated programme," explains Ronan Vaspart, Director MIPIM. 

MIPIM 2020 turns the spotlight on how cities need to reinvent themselves to meet aspirations for a better quality of life.

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