Fotografiska’s first venue in New York City

Georgina Johnston
18 Dec 2019

Design firm CetraRuddy behind the Stockholm organization's first USA outpost

Fotografiska New York, the new destination for photography and culture in the Flatiron District of New York City. CetraRuddy's design concept aims to create an integrated guest experience that brings life to the organization’s core value of inspiring a more conscious world. In addition to the extensive renovation work carried out with support from historic consultants Higgins Quasebarth & Partners, key elements of CetraRuddy’s design program include three floors of new exhibition space, and a versatile event venue on the top floor with vaulted ceilings and skylights. 

Located at 281 Park Avenue South, the six-floor, 45,000ft² historic landmark building will be home to Fotografiska New York’s multi-concept venue cultural venue will offer world-class photography exhibitions, culturally eclectic event programming. The building will feature three floors of exhibition space as well as a restaurant and bar on the second floor operated by the award-winning STARR Restaurants and designed by Roman and Williams Buildings and Interiors. Esteemed architecture and interior design firm CetraRuddy led the design and renovation of the historic property. Higgins Quasebarth & Partners consulted on the preservation and restoration elements of the edifice, such as the stained glass windows on the second floor and the intricate limestone and granite façade.

In addition to the exhibition floors, Fotografiska New York will be home to the restaurant Veronika, brought to life by STARR Restaurants. Veronika  is a nod to Veronica, the patron saint of photography, and the interior is inspired by the moody qualities of the medium in its earliest forms as well as the tone, texture and timbre of the “grand cafés” that populated Europe before the turn of the 20th century. Veronika’s interior incorporates the building’s original ceilings, cornices and archways with new stone and plaster work, opulent fixtures, dramatic murals and colored glass that imbues natural light with a gauzy, impressionistic glow.

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