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Molteni&C|Dada’s open Dubai Flagship store

Georgina Johnston
24 Dec 2019

A significant step towards qualifying its distribution network in the Emirates strategic market

Molteni&C|Dada, in partnership with Vivente Luxury Living, leading designers of prestigious home furnishings and a benchmark for design, opens its new Flagship Store in Dubai. The new Flagship’s prestigious location has international visibility in the heart of Dubai, with a total surface area of almost 500m². It is located in one of the most sought-after locations on Jumeirah beach road, a prime and bustling area with numerous villas dedicated to furniture, right by one of the world’s most touristic landmarks, the iconic Burj Al Arab.

The new space develops at street level and its design is evocative of an Italian villa with wide glass windows, played out over two floors and symbolizes a life marked by Italian flair with the intimacy of a private home. Sophisticated materials like the natural colours of travertine marble and the black oak alternated with various shades of warm and bone greys give a strong character to each individual space.

The store is gracious and fluid, providing guests with the opportunity to experience a sequence of evocative settings. Inside it showcases a global choice of furniture from the Molteni&C|Dada. The whole interior design range is represented to enable visitors to satisfy whatever home interior requirements they may have, from kitchens to dining rooms, living rooms to bedrooms and plenty of premium interior accessories and each carefully styled to showcase the wide array of products.

Its open architectural plan serves as a perfect backdrop for the latest Molteni&C|Dada offerings. Collections include designs by Vincent Van Duysen, Rodolfo Dordoni, Ron Gilad, Foster+Partners, Jean Nouvel and Patricia Urquiola, among others. The ground floor  features Molteni Group’s icon pieces, effectively showcased in each setting. Highlights include the dynamic Albert seating system, the elegant VVD kitchen, the sleek and modern InDada kitchen, and the prestigious Armani/Dada Bridge kitchen. A sophisticated living area furnished with a Lucas sofas and a dining area with an elegant Diamond table immediately follow.

The first floor is accessed by staircases and features on the right side a dining area with a Mayfair table and a lounge space completed with a timeless Paul Sofa facing a nighttime area with a sequence of sophisticated Gliss Master wardrobes, a Ribbon bed and the generous Master Dressing system, Molteni&C’s exclusive walk-in wardrobe design. 

On the opposite side a large position is reserved to a wide living area furnished with a generous classic Turner sofa that opens on an elegant Prime kitchen facing a dining area with a central Arc table. On both floors, the bookshelf system 505 and the modular system Grid are showcased, satisfying the criterion of infinite modularity. The Flagship dedicates a wide space also to the iconic pieces designed by Gio Ponti, such as the armchairs D.154.2 and D.151.4, as well as the small table D.555.1, part of the Molteni&C Heritage Collection. The result is a single hub of Italian design excellence.

ALBERT design by Vincent Van Duysen

The seating system reflects the Molteni&C corporate profile, based on two key words: tradition and technology,linked by the leitmotif of perfectly clean lines. A flexible and dynamic seating system, rich in content, which shows how research and craftsmanship have always been part and parcel of the company’s DNA. Albert is a brave step forward in the search for a seating system conceived as a flexible and disarticulated structure, that can reshape the new complexity of modern living, marked by extreme Planning. The sofa is distinguished by special double stitching that outlines the shape, a sophisticated tailoring detail with a clear “deco” impact. Single seat cushion, a light- weight image accentuated by the essential, airy design of the cast aluminium feet for a comfortable way of sitting in a more luxurious, welcoming and involving environment. A perfect balance between traditional and contemporary living, combined with the skillful use of quality textiles or leather, make Lucas a contemporary sofa where comfort is all.

PAUL design by Vincent Van Duysen

Paul is a set of elegantly proportioned sofas with reassuring lines, elements that emphasize Vincent Van Duysen’s expressive rationality. The project includes linear sofas, angular compositions, chaises longues and islands, all with a single seat cushion

CHELSEA design by Rodolfo Dordoni

The Chelsea chair summarises the essence of contemporary design and the memory of tradition. It is an ideal tendency towards the future which brings with it the knowledge. Chelsea is a series of chairs in varied styles, particularly well-suited to dining rooms where the pleasure of good food is accompanied by the pleasure of cultured, cosmopolitan conversation. With a frame of simple design but elegant proportions, it comes in three backrest options: two with arms, one without. 

KENSINGTON design by Rodolfo Dordoni

Kensington, the line of armchairs designed by Rodolfo Dordoni, successfully presented at the 2018 Salone del Mobile, now includes an additional element: a Bergère armchair in which to relax, meditate or simply chill out. The four-ray central metal base on which the structural hot-moulded polyurethane frame rests, is again covered in leather. All-in-one seat and backrest, in this version complete with side headrests, offering maximum comfort.

MAYFAIR design by Rodolfo Dordoni

Combining geometric figures to create new geometric solids is not just an exercise for mathematicians. The most attentive designers, such as Rodolfo Dordoni, experiment with it too, giving rise to original items of furniture both in terms of conception and use. One such is the Mayfair collection, dining tables, small tables and countertops all share trapezoidal or truncated pyramid support plinths.

GRID design by Vincent Van Duysen

The particular feature of modular systems is the ease with which a few basic elements can be combined to provide valid and seamless furnishing solutions. Grid, designed by Vincent Van Duysen, fully satisfies this criterion of infinite modularity. Grid is a new research chapter in what are known today as modular wall-systems. Research into the evolution of domestic space, also thanks to the presence of electronic devices that extend the perception of space.

GRADUATE design by Jean Nouvel

Jean Nouvel has designed a brilliant wall structure resolved in a single shelf anchored to the wall or to the ceiling. Slender steel braces support adjustable shelves that seem to float in the air thanks to invisible support mechanisms. Transparency and lightness in space made up of air. Slender steel braces support adjustable shelves that seem to “magically” float in the air thanks to their invisible support mechanisms. 

GLISS MASTER design by Vincent Van Duysen

Molteni&C, always at the forefront of day- and night-time system design, has extended the possibilities for Gliss Master, renewing the architectural concept of the night-time area. The melamine offering is enriched with a new internal finish, a Wax/White texture, and a new warm Bronze finish, feminine and sophisticated, which represents the latest interpretation of this metal.

MASTER DRESSING design by Vincent Van Duysen

Vincent Van Duysen has designed Master Dressing, a walk-in wardrobe system that completes the wide range of nighttime systems offered by Molteni&C. Master Dressing perfectly complements the Gliss Master wardrobes thanks to the use of coordinated

TEOREMA design by Ron Gilad

The Teorema project is the solid part of a void. It is the flip side of Grado°, the collection that explores the form of a void. It is the mould as design, the template transferred and shifted that becomes micro architecture, and exceeds all disciplinary boundaries. The textile or leather upholstery hooks up to a ribbon, with leather details, that runs all the way round the headboard and bed and serves both a structural and an aesthetic purpose.

VVD design Vincent Van Duysen

Vincent Van Duysen reinterprets the recessed handle detail in a modern and sophisticated key, working on the contrast between the slim side and end units and the considerable thickness of the worktops, which fit in, interrupting the linearity of the worktop, with stone sink bowls. The alternating materials and the interplay of solids and voids give rise to a dynamic and at once sophisticated kitchen. The kitchen gains a new architectural look, also thanks to the elegant ceiling units and slim, transparent glass cupboards with soft-closing micro-hinges. 

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