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    Photo credit: Papier Tigre / Cent15 architecture / Caudroy photography

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    Photo credit: Papier Tigre / Cent15 architecture / Caudroy photography

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    Photo credit: Papier Tigre / Cent15 architecture / Caudroy photography

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    Photo credit: Papier Tigre / Cent15 architecture / Caudroy photography

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    Photo credit: Papier Tigre / Cent15 architecture / Caudroy photography

  6. Click image to expand

    Photo credit: Papier Tigre / Cent15 architecture / Caudroy photography

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Paper tiger in Paris

Katie Henry
15 Nov 2019

Contemporary stationery brand Tigre Paper is rehabilitating its Paris showroom on rue des Filles du Calvaire in the Marais.

This new layout will bring together the sales area and a space dedicated to custom products, as well as putting the workshop in the back.  

The modularity of the space is the guiding thread of the architectural concept, developed by Cent15 architecture, aiming to use a legible solution that would highlight the Tiger Paper products through simple use of raw materials. The transformation of the existing building creates a new image and renewal to the store. 

The free plan is designed to emphasise the different presentation modules of the products in the store. This will result in better distribution and appropriation of the place for customers as well as making it easily rearrangeable to fit with presentation proposals. Whilst adapting to the current slope of the store, the modules create a dynamic to the project and an ascent of the visitor. A key element to the project is the furniture that creates a screened area between architecture and sculpture.  

The new architectural features creates an experience for the customer, as the new enlarged and lightened facade allows them to identify with the shop from the outside, clearing the border and inviting people to enter. 

The three spaces created in the store are connected by a singular spatial scenography while remaining independent of each other. The first space is the shop itself, where the products of stationery are placed on six mobile modules of stainless steel that fills the space with circulation in the heart of the shop.  The space is a more intimate area in which the user can create their own custom objects, featuring a french pine counter and a substructure of the ceiling made from translucent polyester sheets and recycled material. The last area is for employees only, fixed with glass blocks that allows people to observe the machines, craftsmen and the savoir-faire of Tiger Paper through the flexible and transparent plastic straps.