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    The Club Stand - Bates Smart

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    The Club Stand - Bates Smart

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    Tottenham Hotspur Stadium General Concourse by Jump Studios - a Populous company

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    Tottenham Hotspur Stadium General Concourse by Jump Studios - a Populous company

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Sporting sensational style

Emilia Nuzzaci
29 Aug 2019

Sporting venues that not only demonstrate a passion for great sport, but a flare for clever design.

Flemington Racecourse is home to Australia’s most renowned week of horse racing; the Melbourne Cup Carnival. The brief from the Victoria Racing Club (VRC) for the new The Club Stand - Bates Smart was to create a symbolic building which would celebrate the incredibly rich heritage of the club, exemplify the future and reimagine the race day experience. The interior design capitalises on the spectacular views to the racetrack and incorporates thirteen distinctly diverse hospitality venues, providing an unrivalled experience for patrons. 

Tottenham Hotspur Stadium General Concourse - Jump Studios - a Populous company sets a new global benchmark for concourse offerings, creating an unrivalled matchday experience for every fan, no matter what ticket they hold. Jump Studios and Populous have designed a variety of ‘multi-experience’ interior spaces within the stadium, taking inspiration from the club’s rich heritage and long history in Tottenham. Fans and visitors to the stadium will encounter a wide palette of concrete, metal and reclaimed timbers, used to complement the surrounding urban area and reinforce the strong sense of belonging that fans hold for this special place.

To see more amazing entries from this year’s WIN Awards please click here.

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