“Hyundai Card’s Pixel Factory uniquely blends the highly digital with the highly human,” says Gensler’s Design Director Philippe Pare.
As Hyundai Card moves towards an increasingly digital culture, seeking to deliver its digital-focused design innovation to customers, the firm required a new work environment; one that would reflect its new genesis whilst helping its employees flourish and thrive.
Gensler set out to create an environment which would help the firm optimise, attract and retain the talent that it needs to focus and succeed in its digitalisation effort, whilst helping its employees flourish in a vibrant and comfortable space.
Finished with a simple, yet bold colour palette, as well as minimalist furniture and fixtures, the 32,000 sq ft space offers a “refined industrial” canvas as a background to daily activities.
The menu of flexible layouts goes beyond the soundbooth and the library: the space offers moveable meeting rooms, transformable work tables, DJ booths and gardens, that can be tailored to employees’ moods and mindset.
In keeping with the industrial aesthetic, the environmental graphics and wayfinding programme is largely based on factory graphics with a raw and unpolished design language.
Finally, as the space is highly connected with a wide range of digital devices, Gensler turned the unsightly cables into a focal point by creating a bright overhead conveyor belt to house them to physically and symbolically connect the teams throughout the space.
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