For the W Atlanta Midtown concept, Virserius Studio imagined a fictional character, “Arthur,” a native Atlantan. The hotel is the recreation of Arthur’s estate and secret garden, decorated with his awe-inspiring collection of art and other items obtained during his extensive travels. From the moment guests arrive they are transported into Arthur’s unique world. They are embraced by the curved, abstract walls of the entry, created by brushed brass on dark woods complimented by a gem-toned custom-made carpet that also set the tone for what’s to come.
These gem tones continue in the lobby, which boasts ceilings 3 stories high. To scale down the height and create a more intimate setting, Virserius Studio created grand custom light pieces, cascading abstract birdcages representing those “Arthur” collected during his North African excursions. Among the other standouts are the bespoke furniture, flooring and art collection lining the walls, all of which were designed by V/S.
Virserius Studio created all artwork in the guestrooms and suites in collaboration with Imaggo Production. V/S reconfigured the spaces to be more open and three-dimensional so guests can relax or entertain comfortably. The bedrooms were carefully conceived to evoke softness, peace and tranquility while providing punches of color. They also offer subtle nods to the Atlanta’s natural beauty, with trees that are native to Georgia. The idea for the suites was to treat visitors to a layered art experience with different graphics, sculptures and installations that tell stories and treat guests to the unexpected.