“Honoring the past, studying the present and anticipating the future” – is logic that drove the design intent for this unique dining experience. A space where heritage and authenticity are equally met with creativity and innovation. The iconic facade is anchored by a bespoke 8 meter-long hammered copper hood that sits on top of the brewery. With its own in-house craft brewery and state of the art kitchen, Mercedesme Chengdu combines the best of the culinary and design worlds in one holistic space.
Mercedes aims to present the Benz brand to life in a relaxed and informal setting, which is why they launched the Mercedesme brand, appealing to both its old and new customers, focusing on the lifestyle ones without alienating its already well-established progressive mainstream consumers.
With key locations like Beijing, Shanghai and Melbourne, the stores already have a strong consistent identity yet never fail to take local context into account. Located in Chengdu's busiest commercial street, Chunxi Road, the iconic two-story restaurant sits adjacent to the Daci Buddhist Monastery built in Sui Dynasty, showcasing the contrast between the contemporary bustling streets with the tranquil and rich historic anchors of the city.
The in-house craft brewery is one of the key differentiators of the venue, dominating the main street facade and visually connecting levels 1 & 2 using copper pipes that guide the eyes to the “look-out ellipse” strategically centered to the bar upstairs.
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