Elwick Place is a major new leisure complex in Ashford designed to cultivate a greater sense of community and contribute to the town’s wider regeneration. The project includes the first new build cinema in the UK for Picturehouse with 1000 seats and six-screens, as well as cafes, restaurants, and a new public square to create a new destination at the heart of Ashford.
Working within a highly technical specification, Guy Hollaway Architects developed a facade concept to give Elwick Place a suitably distinctive presence. Taking the series of black boxes typical of the acoustic and visual integrity required of cinema design, they have wrapped the building at first floor level with sections of gold, woven, anodized aluminium mesh to create a sculptural, articulated and softly tapering form.
A strong lighting concept has been developed to give the project façade a dramatic presence in keeping with the part it will play in the town’s night time economy. The mesh reflects light to create a subtly changing and opaque façade by day. After dusk it becomes a transparent gauze, illuminated by uplighters within.
The facade concept was integral to the aesthetic ambitions for the project, but also a potential risk in terms of its detailed design and complexity. After completing initial technical design it was developed and constructed into a full scale 1:1 mock up, which led to fine tuning and bespoke modifications being made.
The World Architecture News Awards showcase the best international design in both current and future projects. Entries for the 2019 Awards are now open - for further information and to submit your entry please click here.