A new Atelier. The Van Gogh Museum's bookstore offers inspiration, expertise and authenticity in Vincent's letters and books about him and his contemporaries. The aim was to make Vincent's work accessible to the widest possible audience. The clients brief was to design a 125 m2 new bookstore in the Van Gogh Museum. Where a continuation of inspiration and experience gained in the museum would be felt in the new space and increase the revenue with 10%. The Big Idea: ”If Van Gogh had lived now, this is his atelier'.
The store has become a bright space with lots of daylight, a subtle reference to Van Gogh's obsession with the bright French light. Van Gogh's work also serves as a stage for the product presentations. We abstracted 'The Van Gogh Studio, works that Van Gogh painted’ and designed a number of pieces of furniture. The typical French chair from the work: 'The Bedroom' from 1888, for example, was used as a place to rest, browse and read.
By applying the retail laws, we have made the accessibility of the shop more easy - concerning optimal layout and routing, we have broadened the entrance and improved visibility- We succeeded in creating a design that will enable the museum to have a fabulous bookshop and the expected growth in turnover is substantial.
The bookstore opened its doors on the 28 January, 2019. Design by Claessens Erdmann, Amsterdam, The Netherlands. Lead designers: Lieke Genten, Judith Everaarts, Verena Hauschke.
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