Commissioned for the Victoria Racing Club, the Mumm Champagne Bar is a standout venue in the new Club Stand. The brief was to create a landmark space, celebrating the iconic brand and its affiliation with high performance sport.
As the brand’s first bar in the southern hemisphere, patrons experience the art of champagne in a vibrant, contemporary interior which evokes the energy of the race.
The design team travelled to France from Australia to visit Maison Mumm, and learn first-hand the quintessential qualities of the brand and the art of making champagne.
The interior is designed similar to a theatrical set with the service staff performing the iconic sabrage ritual of opening champagne.
Towering displays of gold magnums create gilded backdrops for the sculptural black gloss bars and reference the unique art of aging and turning the wine on inclined riddling racks. No other wine is produced by this method. The riddling racks are a key statement within the theatrical interior which celebrates this unique process.
Sophisticated 3D modelling generated the distinctive carpet graphic, creating an artwork with no repeating pattern. This technology also facilitated the design of the sculptural bars and soft furniture arrangements, upholstered in rich colours. White, sculptural pavilions create rooms within the space and form a theatrical backdrop for these elements.
Inspired by the emblematic cordon rouge sash of the Mumm bottle, a striking 70-metre-long red ribbon, is both a lighting installation and suspended sculpture, weaving through the landscape of the interior evoking movement and drama.
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