The new Hard Rock Hotel London opened on 30 April 2019. Boasting designs for two vibrant bars and the iconic Hard Rock Cafe®, the property will serve as a London landmark as well as a permanent home to celebrate the heritage of the music legends that have stayed at the iconic Marble Arch location, including Bob Dylan, Madonna, Jimi Hendrix and Diana Ross.
The client, Hard Rock International and glh Hotels, created a brief that demanded a unique design and for the Hard Rock brand to be represented in a new way for the London market. The team spent two years developing the designs for the 370-seat café, GMT bar, restaurant, and concierge and lounge areas using the brand’s musical heritage as a starting point.
The designers complemented the high-end aesthetic and traditional British colour palette with innovative design to meet the client’s brief. This includes a feature drumstick installation above the reception, and the lighting for the central GMT bar was carefully designed to complement the hundreds of brass fins that span the ceiling.
Once the sun sets the bar comes to life with a series of lighting displays. Design cues were taken from Hard Rock moments, such as the record player master disc and the guitar fretboard to add subtle touches to the interiors. The Lounge Bar and the Rock Royalty Lounge were meticulously planned to ensure the acoustics were the best they could be to facilitate live music performances and create a fantastic atmosphere for guests.
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