Along North Bridge Road, a metal ‘tree’ runs through the centre of Funan, a mall in Singapore. Tree of Life is the steel centrepiece of Funan and houses 20 retail pods for brands to showcase their products or to conduct workshops. It provides a platform for both emerging and established brands to stage their brand ‘moments’ with limited pop-up concepts. 25 metres tall and extending from Basement 2 to Level 4, the majestic structure represents Funan’s dedication to offer shoppers differentiated experiences.
Long cantilevers provide clear space underneath the beam without any columns for support, allowing shoppers to feel a sense of openness. With the floor plan being different for each level, the Tree of Life’s structure needed to be adjusted with every floor - which made construction challenging. At level 7 there is an 18,000 square foot Food Garden offering a range of edible plants. The Urban Farm by Edible Garden City sits in the heart of the Food Garden as one of the few urban farms open to the public in Singapore. Within the functional space, visitors can learn how vegetables are produced and harvested.
“As the retail landscape undergoes disruptions, the formula for a successful mall has to evolve as well.” - Mr Chris Chong, Managing Director, Retail, CapitaLand Singapore.
This vision has been woven into Tree of Life’s architecture, designed as an open and welcoming space for consumers from all walks of life. People can engage in new activities and passion-led experiences unlike any other seen before in Singapore’s Civic District.
The performance and collaboration spaces bring excitement to the shopping experience whilst giving retailers a dynamic environment. Visitors are encouraged to discover and explore the many green spaces, rest areas and interactive corners.
“Consumers of today don’t just buy products or services, they invest their time and effort in understanding brands and supporting relevant causes. Against this backdrop, Funan is CapitaLand’s interpretation of the mall as a platform for meaningful and enriching exchanges beyond the transactional.” - Mr Chris Chong, Managing Director, Retail, CapitaLand Singapore.