The starting point for the Mooy brief was the founder’s belief in the natural beauty of every woman. With some carefully selected healthy dishes on the one hand and premium skincare products on the other, Mooy wanted to cater both to the inner as the outer beauty of its clients.
The challenge for the 120m² shop was finding a concept that could bring the two mindsets together in one space. Lead designers, Creative Directors, Ruud Belmans and Michiel de Vreede, and Design Director, Carine Aussems, worked together leading a team of designers to take the concept and translate it into a brand identity inspired by the round shape of a 'tache de beauté - one of 7 attributes of female beauty.
The duality of the concept was reinforced by the use of two entrances, attracting people with different interests. A special feature within the design was the circular wall niche filled with custom and handmade paper flowers. The terrazzo used for tables, kitchens and toilets, as well as the liquid floor, were tailor-made to correspond with the different shades of pink of the brand’s identity. The light fixtures were designed to evoke a natural, organic feeling.
The result was an interior design with two very impactful circles and multiple shades of pink in a leading role, creating a strong visual link with the brand’s design.
Mooy opened in December 2018, at Lombardenvest 19, Antwerp, Belgium. To find out more, click here.
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