Swarovski Presents Stunning New Collections at Euroluce 2019

Jessica Evans
21 May 2019

The Austrian company’s 124-year heritage of creativity, innovation and craftsmanship was showcased in March 2019.

With Marcel van Doorn as the mastermind behind the project, the unique booth was divided into four sections, inspired by the elements of earth, air, fire and water - which are integral to Swarovski’s crystal manufacturing. The exhibition was an opportunity to explore the relationship between light and darkness, which was represented by the space built from dark blue wood panels that enhanced the magnificent crystal lighting pieces.

The new collections from Swarovski Crystal Palace included works from Tord Boontje’s ‘Luminous Reflections’ series which featured smooth, unfaceted crystal components - the first of their kind launched by Swarovski. The highly innovative, fluid surfaces gave a rippled effect to radiate soft light, replicating the shimmering reflections of sunlight on water. The new collections also included Swarovski Designers of The Future winner: Marjan van Aubel’s ‘Cyanometer’ - which comes as a floor lamp, ceiling lamp and a wall light. ‘Cyanometer’ is a minimalist design that uses white opal crystals to collect light instead of refracting it. Soft hues of blues, pinks and reds are emitted to mimic the 24 hour cycle of daylight through the crystals.

This contemporary collection embraced elevated minimalism using Swarovski crystals. New products included a collection that featured Swarovski’s iconic and exclusive ‘Vibrant’ bead crystal. The ‘Infinite Aura’ collection combined exquisite craftsmanship, cutting-edge technology and innovative design. It can connect to a Swarovski’s bespoke lighting app which lets the user select from five pre-set ‘auras’ or create their own unique lighting environment.

Swarovski’s Schonbek collection introduced ‘Droplet’ and ‘Florijana’, which have a versatile application approach: chandeliers, table lamps, floor lamps, close-to-ceiling fixtures, and wall sconces. The collection is designed with a classic touch and handcrafted to the highest quality.

At the heart of the exhibition, Swarovski’s expertise was showcased with technologically-advanced lighting, with a carefully designed crystal installation that climbed up the bronze mirrored wall and ceiling of the booth. Created from brushed frosted glass and brushed gold, the centerpiece reacts to movement and ‘pulsates like a living and breathing organism’.

The new collections featured Swarovski’s Advanced Crystal formula, which enabled the crystals to be lead free but still retain their infamous brilliant sparkle. A third of the energy for Swarovski’s crystal production comes from renewable sources and 70% of the water used has also been met through recycled sources as part of their environmental management program. Swarovski’s CLEAR program allows the company to manage, restrict and eliminate harmful chemicals from products - these efforts are part of Swarovski’s commitment to introduce positive change in the industry.

Swarovski offers bespoke lighting solutions for public spaces, hospitality, luxurious private residences and yachts. Their dedicated team of experts offer support to clients, providing innovative design skills, planning and logistics expertise.

Key Facts

Product type Lighting Products
Swarovski
Interior

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