Hyundai’s first ever downtown Duty Free store has been recently opened and commissioned JHP to design the project, including it’s retail vision. JHP was appointed by Hyundai DS after an international design competition helped them ‘integrate the Duty Free shopping experience into the city’.
The Duty Free store is made up of three floors that include the finest luxury brands globally and shoppers can browse across beauty, fashion, food and beverage, and even technology. International tourists may be pleasantly surprised with the store’s unique and iconic style which celebrates national pride and Korea’s sense of luxury. The excitement of Seoul is integrated through the rich natural finishes, textured surfaces and filtered light.
Opened in November 2018, the Duty Free store has proved to be hugely popular and is expecting to generate sales revenues of KRW 670 billion (£440 million) in 2019 and more than KRW 1 trillion (£656.5 million) in 2020.