The largest chain of book stores in German-speaking countries recently commissioned the creative minds of JHP Design in London to reinvent a major retail venue.
The chain operates about 300 bookshops in Germany, Austria and Switzerland, owns online bookseller Buch.de and is part of the retailer alliance that sells the e-reader Tolino.
In keeping with Thalia’s creative approach, JHP Design set about reinventing every aspect of the anchor store including the iconic two-storey store shopfront in Hagen.
Designers created new merchandising systems, improved customer navigation and conceptual zoning to provide personalised stories across all channels.
The 1,400 square metre store is equipped with a navigation system that includes reading lounges, kids' zone, literature cafés and gift areas, all focused on the comfort of customers.
JHP developed what it calls “an interactive living store”, using its in-house publishers and printers to integrate experiences such as book signings, poetry readings, writing classes, art workshops and digital lectures.
Founded in Hamburg in 1919, Thalia has been the exclusive book partner of the biggest literature festivals in Germany and is one of the country's leading literacy sponsors.
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