1. Click image to expand

    JOI-Design created interiors for Moxy Frankfurt City Center. Picture: Christian Kretschmar for JOI-Design

  2. Click image to expand

    JOI-Design created interiors for Moxy Frankfurt City Center. Picture: Christian Kretschmar for JOI-Design

  3. Click image to expand

    JOI-Design created interiors for Moxy Frankfurt City Center. Picture: Christian Kretschmar for JOI-Design

  4. Click image to expand

    JOI-Design created interiors for Moxy Frankfurt City Center. Picture: Christian Kretschmar for JOI-Design

  5. Click image to expand

    JOI-Design created interiors for Moxy Frankfurt City Center. Picture: Christian Kretschmar for JOI-Design

  6. Click image to expand

    JOI-Design created interiors for Moxy Frankfurt City Center. Picture: Christian Kretschmar for JOI-Design

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Dual-brand design complements Frankfurt hotels

Magda Ibrahim
Monday 11 Mar 2019

JOI-Design has created a dual-brand experience for Marriott and its franchise partner, SV Hotel, in Frankfurt, Germany.

Located side by side in the heart of Frankfurt, the Moxy Frankfurt City Center and Residence Inn Frankfurt City Center hotels complement each other with two diverse concepts. 

The high-energy Moxy Frankfurt City Center invites guests to have fun, while the Residence Inn offers a quieter atmosphere with extended-stay serviced apartments fully-equipped with kitchens and the comforts of home. 

A connecting door allows guests at both hotels to enjoy the public areas when they want a change of pace. 

The Moxy Frankfurt City Center’s public areas are cool, airy and industrial with graffiti, visible ceiling pipes and exposed concrete walls. 

Four zones ranging from low to loud allow guests to decide for themselves which area suits their activity. 

Two design themes come into play – the first ‘bull and bear’ concept is inspired by the fluctuations of the Frankfurt Stock Exchange and weaves symbols of the two animals throughout the décor. 

A street art-styled mural by Herakut, an internationally acclaimed artist duo with roots in Frankfurt, depicts two children playing in bear and bull costumes.

An abstract, geometric sculpture of a bull hangs on a bare concrete lobby wall, while a gigantic stuffed teddy bear in front of it welcomes guests with a wink. 

The second design influence is drawn from the building’s history as the editorial offices for Frankfurter Rundschau, and allusions to typography and newspapers feature prominently throughout the interiors.

Guestrooms complement the public areas, with a more refined, soothing atmosphere where guests can detox after the lively buzz of the lobby party.

Muted colours set the tone, complemented by soft, indirect lighting and natural materials such as felt, leather and cork.

Closets are replaced with a “functionality wall” with a multipurpose storage system, fitted with hooks for hanging clothes, leather straps for tying-off items requiring easy access, fold-out timber ledges and cork boards for pinning important documents. 

Meanwhile, at the Residence Inn Frankfurt City Center, lounge-like public areas used for breakfast service and evening and weekend events have been designed to create a temporary community for newcomers who have relocated to Frankfurt for work and are searching for places to live.

The interiors were planned to inspire wellbeing and socialising among guests who have not yet established friendships in their new city. 

High-quality furnishings with modern shapes and subdued tones are laid out to encourage conversation in a relaxed ambience where new arrivals feel at home. 

In the apartments, nuanced shades of grey with tastefully-coloured accents and refined modern furniture creates the feel of a residential living room with a corner sofa and work area that benefit from the sunlight filtering through large windows.

The World Interiors News Awards showcase the best international design in both current and future projects. Entry to 2019 WIN Awards is now open - for further information please click here.

To see the full list of winners of the WIN Awards 2018, click here

 

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