Delvaux has taken over 47 New Bond Street, in London, previously the home of the renowned shoemaker Pinet.
Designed in 1906 by William Flockhart, the building is renowned for its architecture including a striking facade and period boiserie.
The pre-existing artistic heritage played a key role in the interior design project for Milan-based practice Vudafieri – Saverino Partners.
The boiserie is celebrated as the boutique’s feature element: black with a matt finish, it acts as a framework for displaying the Delvaux creations.
The shade is used exclusively in this London space, while the curved shapes of the boiserie create a refined contrast to the square geometry of the shelves and consoles and their pale gold finish.
Black boiserie also marks the majestic staircase leading to the basement floor, where the contrast between the white of Delvaux's wardrobe and the dark tones of the room stands out.
The only notes of colour inside the boutique are the red MSE - Marta Sala Edition - sofas designed by Vudafieri-Saverino Partners, and the carpets by Yan Kath.
The store also features a number of items of 20th century design, which interact with the classicism of the Corinthian and Roman columns created by Flockhart.
Among these are the ‘silver consoles’ and ‘AK’ tables by Martin Szekely and the chandelier by Gino Sarfatti.
The experience is completed by the lighting project by Italian lighting design studio Walter Amort.
The WIN Awards showcase the very best global creativity and talent in interior design across categories covering interior products, practice and projects as well as branding concepts. The full list of winners of the WIN Awards 2018 is here.