French and Tye

Winner spotlight: Carhartt Work in Progress

Carhartt Work in Progress’ (WIP) store interiors are known for their utilitarian sense of chic, often expressed in grey, metallic finishes. For the fourth store to open in London, Faye Toogood has expressed the retailer’s aesthetic in warmer tones.

by Jo Smit 06 December 2018

The 2,500 sq ft special projects store is located at Three Pancras Square, in the King’s Cross development, and houses both retail space and a custom built coffee bar. The store interior has been given a modular layout, to allow the space to be adapted to changing retail campaigns and demands.


Faye Toogood Studio’s interior is emphatically true to Carhartt’s principles of good, honest, robust design, in its approach, choice of materials and detailing. Aggregate-concrete flooring is combined with canvas wall units. Sculptural modular elements – ranging from mirror units to storage and seating - were commissioned from Isokon Plus, the pieces drawing their inspiration from artist Imi Knoebel’s Raum 19 series. Toogood has also referenced Carhartt WIP’s beginnings, in such features as post-industrial brass fixtures.


The design won the Retail Interiors Award for spaces of more than 200 square metres in the World Interiors News Awards 2018, which were celebrated in London last month. The awards judges described the winning design as “playful and yet chic, while remaining true to the brand DNA of Carhartt WIP.” The WIN Awards showcase the very best global creativity and talent in interior design across categories covering interior products, practice, projects and branding concepts.


The full list of winners of the WIN Awards 2018 is here.

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