Winner spotlight: BAKE store

For retailers, setting out your brand in bricks and mortar with a first store in a city is an extremely significant statement. BAKE, a maker of cheesecake-style cheese tarts, has presented its brand in some style with its debut shop in Ho Chi Minh City, in Vietnam. The end result has attracted both customers and a Retail Interiors Award in the World Interiors News Awards 2018.

by Jo Smit
Hiroyuki Oki
Hiroyuki Oki

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