The Raws

BREAD rises to WIN Awards challenge

Jo Smit
Wednesday 21 Nov 2018

Cadena + Asociados Concept Design took the simple process of breadmaking as the inspiration for its winning design for the interior for the café and bakery BREAD, in Mexico. Its creative thinking won it the Cafes Award in the World Interiors News Awards 2018, which were announced in London this week.

BREAD’s interior has been created using a range of materials including wood, fabric
and plaster, as well as breadmaking objects. These all present a warm welcome for
visitors to the café, engaging them in the artisanal process of making bread and
coffee.
The judges in the WIN Awards described the project as “A simple concept,
beautifully executed.”
The Cafes Award was one of more than 20 categories in the WIN Awards 2018,
which recognised the top interior products, practices, projects and branding
concepts. The winners’ names were revealed at a celebration dinner at the London
Hilton Bankside before an international audience.
To see the full list of winners of the WIN Awards 2018, click here.

Key Facts:

Mexico
Commercial Cafes
2018
Interior

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