The Asian Art Museum, one of San Francisco’s foremost cultural institutions,has unveiled details of a $90m investment in the museum’s future, one that will transform public engagement — both locally and globally — with the world-renowned collection, exhibitions and cultural programs offered by the city-owned museum.
In early 2018, construction will begin on the centerpiece of this transformation: a new, 13,000 sq ft exhibition Pavilion and Art Terrace added to the east, Hyde Street side of the museum’s Civic Center home (The beaux arts building was originally constructed in 1917 as the city’s main library and was repurposed as the museum by Italian architect Gae Aulenti in 2003. It is a contributory building to the historic Civic Center Landmark District).
Designed by architect Kulapat Yantrasast of wHY, the Pavilion — characterized by a rusticated gray terracotta tile exterior and gem-shaped bay windows — will allow the museum to increase the number of temporary exhibitions offered each year, and will be one of the nation’s premier venues dedicated to Asian art. Other elements of the museum’s transformation include: dedicated spaces for contemporary art experiences; new approaches to displaying masterpieces in the museum’s collection galleries; upgrades to education classrooms and new digital technologies for enhanced interpretation.
The Pavilion is scheduled to open in summer 2019. The museum will remain open during the transformation project, but collection galleries and some public spaces will close briefly on a rotating basis for reinstallation. Regular updates will be provided on the museum’s website: www.asianart.org.
For All, The Campaign for the Asian Art Museum
This investment in the museum’s future is supported by For All, the Campaign for the Asian Art Museum. For All is a five-year, $90 million privately funded capital campaign that underpins the transformation project. The campaign ensures the lasting success of the museum by providing financial support for stimulating programs as well as provisioning the endowment’s steady growth. Campaign fundraising prioritizes the construction of the Pavilion and transformation of other public spaces ($38M), for exhibition and program development ($27M) and endowment ($25M). “Now is the time to make this investment,” says Akiko Yamazaki, chair of the museum’s dual governing boards, the Asian Art Commission and the Asian Art Museum Foundation. “American life is deeply interwoven with Asia, and the need to understand Asia’s history, values and contemporary culture is more essential than ever. The Asian Art Museum can meet this need through the timeless power of art.”
“We believe that encounters with the incredible diversity and rich narratives of Asian art broaden our worldview and encourage us to look and think beyond the borders of our own life experiences,” says Jay Xu, director and CEO of the Asian Art Museum. “By situating Asian art within a global context, juxtaposing art of the past and present and introducing exciting ideas through exhibitions and programs, the transformed museum will offer visitors fresh, meaningful perspectives on the culture of the Bay Area, world history and current events.”
The For All campaign is chaired by Ms. Yamazaki. She and her husband, Silicon Valley entrepreneur Jerry Yang, have pledged a leadership gift of $25m to the campaign. In recognition of their contribution — the largest financial gift in the museum’s history — the Pavilion will be officially recognized as the Akiko Yamazaki & Jerry Yang Pavilion. To date, 72 donors have contributed more than $60.5m toward the $90m goal.
The Pavilion and Art Terrace: The premier exhibition space for Asian art in the U.S.
With 8,500 sq ft of continuous gallery space, the Akiko Yamazaki & Jerry Yang Pavilion will give museum curators the freedom and flexibility to create exhibitions that raise the bar for interpretation, technology and design. Purpose built to industry standard specifications for large-scale contemporary artworks, the pavilion galleries will bring the museum’s historical collections into dialogue with important new work, amplifying the museum’s voice in the international contemporary art world.
“The goal of the transformation is to tell the vital story of Asian art, from prehistory to the present, as an evolving, globally relevant tradition,” says Jay Xu. “Museum visitors will discover fresh connections between Asian art and the world around them, engaging with the topics and issues that inspire artists working today.”
A key feature of the Pavilion is a rooftop Art Terrace, a 7,200 sq ft outdoor venue for contemporary sculpture and commissioned installations where visitors will be able to enjoy live performances and other special events. Widely supported by city leaders and neighborhood representatives, the Pavilion and Art Terrace will also be tangible contributions to an ever-changing Civic Center neighborhood, enhancing the pedestrian experience along busy Hyde Street. The new pavilion will contribute to making the area a vibrant part of San Francisco’s diverse cultural landscape.
“The city of SF is looking forward to the Asian Art Museum’s building transformation, which will both enhance the experience of all who visit our magnificent museum and revitalize the Civic Center neighborhood,” says San Francisco Mayor Edwin M. Lee.
Masterpieces Center Stage: Meaningful, multilayered entry points into the collection
In addition to the new Pavilion and Art Terrace, the museum will refresh its collection gallery experience through the Masterpieces project. Curators have singled out 15 works of various media representing different cultures and time periods for enhanced interpretation. Tablets, projections, photo murals and other didactic materials will enable visitors to learn more about each object and explore in real time the artworks’ interconnecting cultural, historical, and geographic contexts. This augmented approach will ensure that each visitor has a personally meaningful, multilayered opportunity to engage with some of the most significant works in the collection.
New Koret Education Center
Improving the experience of the museum’s education and public programs is another significant aspect of the transformation project. Invitingly illuminated and equipped with a state-of-the-art audio-visual system, the new Koret Education Center, a multifunctional room accommodating up to 75 people, will become the hub for an integrated suite of offerings for learners of all ages. This enlarged venue, located on the museum’s ground floor, will help cultivate a new generation of Asian art enthusiasts through sophisticated and diverse art activities, eye opening storytelling and docent presentations, while longtime museum supporters will be able to enjoy hearing from distinguished speakers from across the globe in a setting equally comfortable for viewing films as for experiencing scholarly presentations.
Digital Technology for a Personalized Experience
Immersive digital enhancements throughout the museum will equip visitors with an array of on-demand tools to curate their own visit. Within galleries and public gathering spaces, interactive touchscreen displays and tablets will offer multilingual support and information about current exhibitions, daily programs and special events, and sophisticated digital wayfinding. Immersive interpretive content — delivered via location-aware technology — will let visitors uncover more about artworks on view, allowing them to appreciate them in a variety of contexts. This dynamic digital footprint will extend beyond the walls of the museum, engaging audiences from around the world via a mobile-friendly website, lively social media platforms and multilingual apps.
“This transformation lets us share our world-famous collection in energetic new ways and with more people than ever before,” says Jay Xu. “Expanded interpretive tools will allow visitors — from around the corner and across the globe — to meaningfully explore both historic artistic practices and cutting-edge contemporary ideas, experiencing the full richness of Asian art and culture, past, present and future.”