A mixed-used and key urban regeneration development, the Chongqing Landmark Riverside Park provides a cultural experience for its visitors with a taste of authenticity

Woods Bagot, a global architectural and consulting practice, designed the Landmark Riverside Park’s retail and office tower public area interiors in Chongqing, China, - for leisure, entertainment, travel and shopping, bringing world-class standards and best practice for commercial and lifestyle development to thrive in its fast-growing market.

It’s perfectly positioned in an area of enriched heritage and history,” said Woods Bagot Principal Billy Ip. “It connects the city’s legacy to an extremely bright future, integrating local society with the world through a multicultural ecosystem.”

Chongqing Landmark Riverside Park was a partnership between Hongkong Land and China Merchants Shekou Holdings.  Designed in collaboration by Woods Bagot (interior design), Architect Paul Andreu (master planning) and LWK & Partners (architectural design).

Located in an area of rich cultural heritage and history, the project was influenced by ancient Europe and the Bayu culture, a traditional city in China with more than 3,000 years of history. It was designed to link the city’s storied past to its promising future, and to connect local society with the world through a multicultural environment.  Chongqing Landmark Riverside Park sits in the central business district (CBD) of Danzishi in Chongqing’s Nanan District overlooking Chongqing Grand Theatre and Chaotianmen Harbour, on the waterfront between the Yangtze and Jialiang rivers. The development has a total gross floor area of 120,000 sqm. comprising shopping center featuring leading brands from around the world. The development also involved the habitation of one kilometer of marble stone streets as well as the renovation of the old French navy barracks.  The project was designed to become the first cultural tourism complex in Chonqqing. 

As a world-class destination in central China, the project features multiple attractions, including the city’s first Madame Tussauds, a waxwork museum to display famous people, and the Sea Life, the world’s largest aquarium brand. Both attractions are managed by UK-based Merlin Entertainments. Another creative appeal is “Maker Space”, to provide an enlightening experience for visitors with a taste of true Chongqing spirit.

This development is also an influential factor to Chongqing’s ambitious financial, social and cultural future, offering only the best facilities and amenities. Landmark Riverside Park is a juxtaposition yet harmonious integration of multiple functions and different architectural styles. Created as a community hub for the surrounding neighbourhoods, distinct pockets of social spaces are created within the project.  

Built against a slope down to the river, the project can be accessed from several levels, allowing a dedicated entrance for some of its major tenants as well as by different modes of transport. This efficiently and seamlessly connects the main mall to the other buildings and destinations around it.

Design Response 

A dramatic design theme was created and implemented to respond to Chongqing’s maritime heritage by referencing nautical elements as well as its port that connects Chongqing to world trade in its past and present and its crossroad of East meets West. The theme is set in a contemporary environment with ultramodern interpretation of the elements, and completed with modern finishes that were chosen for aesthetic and practical reasons. 

One of the main objective is to visually and spatially connect a complicated multi-level entry, mixed-used development that includes commercial areas, office tower and residential high-rise that are linked to old streets with historical significance and charm,” said Ip.

These elements are interpreted and applied in a contemporary style with industrial accents. At the main entrance into the mall, a pier-like portal frames the second level and extends out to welcome the visitors. The use of timber balustrades juxtaposed against glass and black painted metal bars is also another rendition of harbour piers that create rhythms and act as subtle directional cues throughout the setting. This is reinforced with a variety of lighting effects. When viewed in the main atrium, the cadence is evocative of the flowing rivers that draw the viewer’s eyes up to the ceiling, a theatrical vortex of light and movement. A setting for the Landmark Riverside event space, it was designed to allow for a high level of versatility in terms of sightlines, finishes and lighting.

The connection of Chongqing’s past and present is also a connection of its eastern culture meeting its western influence. Our designers were sensitive with their handling of the connecting spaces between the new architectural styles and the restored elements of the project. By intricately blending the different architectural styles, we created a harmonious assembly between the site’s local history and its modernity.  Most of the materials selected and applied throughout the project are locally selected to keep its carbon footprint low.

“This project is momentous in rejuvenating a part of the city that is composed of historical and cultural components that are convincingly woven into a commercially sustainable retail, residential and leisure development to provide Chongqing citizens with a multi-dimensional modern landmark of international standard and facilities,” added Ip.

Chongqing Landmark Riverside Park is a contemporary design that interprets a harmonious blend of different architectural styles to create a seamless link of Chongqing’s past, present and future. With its local eastern heritage and its long-term western influence, it resulted in a unique cosmopolitan environment.

Recently, the project has been honoured with a Silver Award of Design / Development category at the ICSC China Shopping Centre & Retailer Awards 2017, Real Estate Design China Award 2017 and the best of Commercial Space Design Award of The Golden Bund Award 2017.

 “We believe the Chongqing Landmark Riverside Park project reflects the great collaborative effort that bringing the vision to reality by client partnership and the consultant teams. The award recognises how professional planning and retail design strategy contributes to the success of a landmark mixed-use and tourism project. We would like to take this opportunity to thank you for our clients, design partners and consultants.” Ip added.

Chongqing Landmark Riverside Park is the epitome of our vision of People Architecture,” said Ip.

About Woods Bagot

Woods Bagot is a People Architecture company. We place human experience at the centre of our design process in order to deliver engaging, future-oriented projects that respond to the way people actually use space.

We do this as a global design and consulting studio with a team of over 850 experts working across 17 studios in Asia, Australia, the Middle East, Europe and North America.

Our global studio model allows us to work collaboratively across time zones and borders, using the latest technology to share design intelligence and strengthen our knowledge base around the world.

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