Melbourne tower sets the benchmark

French and Australian design collaborates on new Melbourne cultural landmark

by Nick Myall 01 December 2016
  • Architectus, Ateliers Jean Nouvel Click image to expand

    Architectus, Ateliers Jean Nouvel

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    Melbourne in Australia is rapidly emerging as a leading cultural and design hub for imaginative architectural projects. As part of this trend Architectus and Ateliers Jean Nouvel have unveiled plans for a new tower at 383 La Trobe Street, developed by Sterling Global. 

    The $700m mixed-use tower, a collaboration between French design architect Ateliers Jean Nouvel and local Australian executive architect Architectus, has been designed with people at its core, with a significant one third of its land being given back to the community.

    The tower will feature an internal arcade wrapped in digital art installations, brimming with cultural curiosities including galleries, a bar, restaurants, retail spaces and a public book exchange. Despite its 29:1 plot ratio exceeding the city’s planning controls, the building has been approved thanks to its ample cultural benefits and spectacular public amenity.

    Linked intrinsically to the rest of the city through its surrounding major streets and interior public laneway, the 70-storey tower will also contribute 488 one, two and three bedroom residences and a 196-room hotel to Melbourne’s city centre and skyline. Sterling Global will engage with international hotel operators, now that planning approval has been granted.

    The tower’s contribution to the city, its, neighbours, residents and visitors is immense, helping fill a lack of accommodation for tourists to the city while providing new spaces to socialise, including a rooftop bar. People are at the heart of the tower, and for its neighbours, the philosophy is to ensure every aspect will be beautiful, blanketed in landscaped vertical gardens and external finishes that complement the light as it shifts throughout the day.

    Commenting on the project Matthew Smith, Managing Principal, Architectus said: “In conjunction with Ateliers Jean Nouvel, we’ve created a living, breathing tower that will redefine how people interact with the city. Ensconced in colours that transition with the light, the tower has been built for the people, with a visual and sensory public laneway bisecting the site at ground level and further joining the veins of the city.”

    “We’re delighted that our project with Ateliers Jean Nouvel at 383 La Trobe Street, developed by Sterling Global, has been approved by the Minister for Planning. The striking new mixed-use tower promises to be become a Melbourne landmark, contributing to the city’s artistic nature and cementing its place in the skyline as a centre of design and culture.”

    Mark van Miltenburg, Head of Investment and Development, Sterling Global commented: “383 La Trobe Street is unique in every respect - we wanted to incorporate a remarkable and inimitable public space within the scheme that could be enjoyed by any member of the community. That is where the digital video arcade and gallery spaces come in. Melbourne is considered by many to be the art and culture heart of Australia, and we think these space will be a valuable addition.”

    Brandon Yeoh, Development Director, Sterling Global also said: “383 La Trobe Street offers one third of its land back to the public, creating a new laneway dotted with a gallery space, cafes, bars, art spaces and a huge digital art installation that covers the roof and walls of the arcade. It’s a significant artistic contribution to Melbourne, and we’re thrilled to be working with Architectus and Ateliers Jean Nouvel on such an innovative project.”


    Nick Myall

    News editor


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