MoMA Design Store

by Gemma Norris 08 November 2016
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    The MoMA Design Store, located across the street from The Museum of Modern Art, has reopened with a light and airy new look showcasing the best of contemporary and modern design

    The London based firm Lumsden worked closely with MoMA to create a refreshed look for the Design Store, which enhances its role in celebrating the Museum’s mission of making great design accessible to everyone. 

    The renovation increases the natural light highlighting several custom design elements. Products from tabletop, kitchen, lighting, tech and personal accessories are showcased in a bespoke merchandising system. Improvements in the store are beautiful yet practical resulting in better circulation and curated product offerings. The store also features a new sound system by Teenage Engineering. An iPad-based sales system allows for a personalized shopping experience. 

    “The MoMA Design Store renovation has been a great project. Our single focus was to design a shopping experience that best showcases the unique design pieces offered in the store,” said Callum Lumsden, director of Lumsden. 

    “Our job has been to enhance the presentation of the merchandise and every decision during the design process has been significant, because the end result elevates the entire shopping experience within the store.” 

    The firm specialises in the design of retail stores for the cultural and entertainment sectors for clients such as British Museum, National Gallery of Canada, Tate Modern as well as Warner Bros. and Universal Studios in L.A.

    The store is a unique destination for innovative and beautiful designs – which are all approved by MoMA curators. MoMA Design Store will debut new fall designs including a jewelry collection by Zaha Hadid for George Jensen, a Vitra collection of vases called “Nuages” designed by the Bouroullec brothers, “Karlbox” a 350 piece drawing set collaboration between Karl Lagerfeld and Faber-Castell, and an exclusive capsule collection by jewelry designer Alexis Bittar among many others.


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