On the occasion of Nestlé’s 150th anniversary Tinker imagineers has designed the family experience nest in Switzerland. An open house with a exhibition area of 3,500 sq. m, located in Vevey at Lake Geneva, in the place where Henri Nestlé established his first factory in 1866.
At first Nestlé’s brief was to preserve its industrial and cultural heritage. Tinker suggested to create an ‘open house’. As the world’s largest food company it has a huge impact on society. At the same time it receives regular criticism for its social influence. The big idea behind nest was simply to become more transparent and engage in an honest and involved dialogue about what the company stand for.
Visitors will receive an interactive and personal look behind the scenes, embarking on an entrepreneurial journey through past (into the historic factory building), present and future across five different zones. Tinker completed the architectural design with a floating, organic world made up of white, flowing forms.
At the Piazza, the central atrium, people are welcomed. An eye-catching feature is an artistic life-size tree composed of more than 1200 flowers handmade from various product packages.
Fondations brings visitors back to when the company was established in the 19th century in an authentic, timed attraction. The innovation here lies in the use of early cinema techniques developed during the same industrial age. By combining shadow plays, magic lanterns, ombres Chinoise and more, illusion becomes reality.
Zeitgeist is devoted to 150 years of history and links Nestlé’s products, images and stories to iconic moments in world history. The space occupies two storeys and is almost a museum in itself with displays for every decade. Inside there is a magical treasure room with a selection of very special objects, such as the prototype for the first Nespresso machine.
The present-day Forum uses interactive ways to make visitors conscious of the social challenges in nutrition and health and appeals to collective responsibility. To illustrate this message of cooperation the actions of all of the visitors influence a surprising light installation at the heart of the room.
Visions is the grand finale of nest. It consists of a spectacular world under the glass roof and symbolises the future. Visitors experience the passion of scientists and their creative innovations through (kinect)games and a VR experience which are integrated into the flowing structure. Children have their own discovery journey that leads them through nest.