One of London’s leading residential developers is set to invest in the first phase of a major regeneration project in Purfleet on the Thames Estuary in the UK. L&Q joins Urban Catalyst as partner for the billion pound regeneration project with a masterplan created by Will Alsop of aLL Design.
The masterplan will deliver a mixed-used development of approximately 2,500 homes on brownfield land in Purfleet. Led by Urban Catalyst, a regeneration and development specialist, the scheme will feature a major media and movie hub, including several film stages, and production suites. The development includes major enhancements to the surrounding landscape, with a new school and remodelled railway station.
The 600,000 sq ft media hub will be the first purpose-built film and TV studio complex of this type in the UK for fifty years. This will be designed by this year’s Stirling Prize and WAN AWARDS winners AHMM.
L&Q will become a partner of Purfleet Centre Regeneration Limited (PCRL), chaired by Sir Tim Laurence. L&Q’s involvement will bring the benefit of its extensive experience of placemaking and a track record of delivering high quality, award-winning homes.
With the High House Production Park and the Royal Opera House Costume Centre in close proximity, the Quartermaster Studios will help to establish Purfleet as an international creative hub, benefiting from excellent rail connections with London Fenchurch Street less than half an hour away and a journey time to Canary Wharf of 40 minutes.
The nine-phase masterplan will also see the regeneration of Purfleet’s town centre, providing shops and local leisure amenities such as a marina and oyster bar on the redeveloped waterfront. The scheme will include new community facilities such as a primary school and a health centre, as well as an upgraded rail station and bridging of the railway to close the existing level crossing.
Will Alsop of aLL Design said: “Purfleet is a town of joy and friendship facing South looking over the Thames. Our job is to evolve it into a truly great place to live. We are delighted to be working with KSS Group (WAN AWARDS winners), AHMM, Thurrock, L&Q and Urban Catalyst.”
The scheme received cross-party approval by Thurrock Council last summer. PCRL will now be going out for further local consultation on the masterplan over the next six months.
Jerome Geoghegan, Group Director of Development and Sales at L&Q, said: “This is an exciting opportunity to be part of a major brownfield regeneration project that will create thousands of new homes accessible to a range of buyers and renters. We are delighted to have found Thurrock Council so supportive as commercial partners as well as to be working with Urban Catalyst.”
Ken Dytor, managing director of Urban Catalyst and joint founder of PCRL said: “It has been a major coup to secure a market leader in residential development on board. Our number one focus is on creating a genuinely accessible and life-changing scheme, providing affordable homes for families and a mix of uses in a true sustainable environment."