Duda|Paine Architects has announced the groundbreaking of their design for NCR’s new world headquarters in Midtown Atlanta, USA. With this project, NCR, a leader in consumer transaction technologies along with Jones Lang LaSalle, the owner’s representative, and developer Cousins Properties are defining a new, transformational environment for NCR’s culture and workplace to attract the best and brightest talent, inspire employees, and excite customers. The Midtown site, near Georgia Tech, Georgia State University, SCAD Atlanta, the John Marshall Law School and other area institutions, offers ideal conditions for a highly visible profile for NCR. By locating in Midtown, the nucleus of Atlanta's tech and creative class, NCR targets the Millennial workforce and joins a growing urban live-work-play movement redefining today’s city centres.
The iconic headquarters tower volume is comprised of sloping glass panes that will create a sense of movement as day shifts to night. The building offers a compelling presence both from the I-75/I-85 Downtown Connector on its western edge and along Spring Street to the east. Its glass facades are designed to be transparent on every floor, so people passing by can see the activity inside and those inside have sweeping views of the area. Themes of openness and collaboration permeate the design, which includes a glass-enclosed entry hall; terraced sidewalk seating; a rooftop amenity-rich sky garden; dining, fitness and meeting spaces; a next-generation of office environment; and podium parking with a campus-like setting. The sky garden terrace will ultimately be a shared point of connectivity between the first phase tower and a future phase building. The resulting new headquarters promises a transparent and transformative work environment that will foster an open, engaged and highly collaborative culture to attract and inspire NCR’s next generation of innovative thinkers.
“As architects we are occasionally presented with a unique set of site and programmatic circumstances that lead us to a completely unique solution,” said Turan Duda, Design Principal at Duda|Paine Architects. “The NCR Headquarters provides that opportunity as the company seeks to shape an environment that transforms its workplace into one that draws the best and brightest talent.”
“We are excited about the opportunity to develop NCR’s new global headquarters in Atlanta. This 485,000 sq ft state-of-the art trophy tower will be an iconic addition to the Midtown skyline,” said Larry Gellerstedt, President and Chief Executive Officer of Cousins Properties. “NCR’s commitment to locating their world headquarters in Midtown further validates the strength of Atlanta’s technology corridor.”