Benoy has announced its involvement in the regeneration of Silvertown in East London. The team was appointed to help build up and drive further economic investment to the area. Silvertown was once one of the most important trade centres of the British Empire; it was the hub for both imports and exports, from grain to meat, to all variety of spices and foodstuffs.
It is also home to one of London’s most notable buildings, the former flour mill, Millennium Mills. The ambition is for Silvertown to once more become a thriving, economic centre, but this time for new technology and the creative industries. Plans are being drawn up to transform the area into an aspiring and attainable place to live, work and play.
Benoy is advising the Silvertown Partnership on the development of their Architectural Brand Strategy; a crucial component in generating the high level of commercial interest for which this major venture is aiming to attract. Working alongside the developer, Benoy is devising a plan to entice globally celebrated brands to an enterprising and exciting environment, uniting civic, cultural and commercial components.
Benoy’s Director and London Studio Head David Ellis, who is working on the Silvertown project, sees this development as indicative of the future of Leisure and Mixed-Use: “Schemes such as this are truly multi-functional. With our role as an advisor, we can see the full raft of opportunities available and guide our client on how best to infuse their personality and character into the development”.
Tom Cartledge, Global Operations Director at Benoy, explains: “Projects such as Silvertown are the next generation of design and here at Benoy we understand the future of Retail, Mixed-Use, Leisure and Luxury developments. We have an extensive portfolio of design-led and highly successful schemes, proof of the Team’s ability to combine its real passion for creativity with its very clear commercial expertise.”