Nendo have recently completed the shop design for by | n, an original brand that stocks all Nendo-designed products. The outlets are located in the Seibu Sogo department stores in Tokyo's Ikebukuro and Shibuya, and in the Yokohama Sogo department store.
BACKYARD refers both to a shop's storage space or loading dock and a tiny paradise for children, an outdoor space for free play. Nendo wished to combine the novelty of the commercial backyard, in which new products arrive straight from the workshop, with the excitement of playing in the backyard at home.
Simple white fixtures bring out the rich variety of the different products, and the plinths and stands' plywood texture appears gradually towards the base. Most shops hide the plywood base of their fixtures under licks of paint, so presenting it like this brings the ‘backyard' space into the shop itself, casually and nonchalantly creating a link between the hidden world of production and the shopping experience.
With their design, Nendo offer a tantalising glimpse into the back of the shop, providing a space that is truly appropriate as a BACKYARD.