Guggenheim dips it toe into the water

Monday 08 Sep 2014

OFFICE US christens floating museum to connect Helsinki with Tallinn & St. Petersburg

The Guggenheim Museum has announced plans for a traveling museum on water. It will support the cities of Helsinki, Tallinn and St. Petersburg and operate as a freeport art storage facility and as a museum.

The Guggenheim Cruise Ship, as it will be known, can carry up to 5,000 travelers and will allow visitors to experience art in a new form. It will have special performance spaces, outdoor sculpture decks and humidity-controlled art storage galleries on board. Cruises will last between 3 and 13 hours and offer changing exhibitions for return visitors.

As a freeport, the cruise ship is able to store unique pieces of art under extreme security parameters. Guggenheim turns this advantage into a win-win situation for both the investor and the museum visitor by transforming the high-performance storage spaces into an entirely new art-viewing spectacle. 

It is expected that these advantages will benefit the region broadly, as the items can be temporarily lent to host countries without invalidating their tax exempt status, thus allowing collectors to support local institutions more conveniently.  

Interested parties who wish to cruise or store with OFFICEUS can visit the Guggenheim Cruises website.

Sharon McHugh
US Correspondent 

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