Rockwell Group Europe, led by Managing and Creative Director Diego Gronda, recently completed the interior of Embassy Diplomat Screens, a luxury cinema and lounge in downtown Bangkok that blends high-end hospitality, design, and film to offer an unconventional, customised entertainment experience. Embassy Diplomat Screens is a club-like destination for socialising and viewing films in a chic and intimate setting, featuring two elegant lounges, a celebrity green room, and five sophisticated screening rooms ranging in size from 32 to 56 seats.

Rockwell Group Europe were asked to draw upon their background in design for high-end hospitality, and to redefine the experience of going to the movies by creating an exclusive venue. The designers envisioned a mix of elegant and yet cosy lounge areas and screening rooms which would transport the guest into the home of a film star. Moving away from conventional theatres where the audience sits in a row, Rockwell Group Europe opted for sofa-style seating, allowing more comfort and flexibility. In the VIP cinema, guests can relax in a massage chair, on daybeds, or ‘home theatre' style with their family, with a private mini bar available for refreshments. 

Embassy Diplomat Screens is located on the 6th floor of Central Embassy, the new mixed-use complex developed by Thailand's Central Retail Corporation. Situated in the heart of Bangkok, the iconic 37-story building designed by the London firm Amanda Levete Architects, will be a vibrant centre for high-end shopping, dining, and entertainment.

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