Award-winning studio acrylicize have designed and developed key art elements for Coca-Cola's new UK headquarters in central London. A bespoke three-storey heritage display wall features handmade art installations, memorabilia items, iconic advertising and retro imagery plus neon art features. Throughout the building, hand-painted ghost signage appears, along with a custom-built bottle wall light installation.
Acrylicize worked alongside MoreySmith, who were responsible for the overall interior design of the building, incorporating the wall as a key feature. Custom art installations include ‘Suck It' Lips: a pair of lips crafted from 35,000 drinking straws, and taking 96 hours to produce. The lips are backlit with a glowing white light, illuminating each straw. ‘Bottle Wall' was made using 5,000 recycled Coca-Cola bottles, also forming part of the feature wall. With a screen on each floor, each can run independently or form one giant screen that runs the length of the three floors, displaying a series of bespoke themed visuals designed by acrylicize.
Coca-Cola's iconic Christmas truck signals the onset of Christmas for many, so the wall had to incorporate this advertising coup in some way. The design team at acrylicize hand-built a red truck complete with working lights especially for the London office. Decorating the sides of the truck are custom graphics taken from original artwork.
The brief for the original design team behind the Coca-Cola bottle was simple - the bottle needed to be recognised in the dark purely by touch. Referencing this little-known origin story is a large-scale neon piece, with the white neon light outlining of the world-famous contour shape.
An icon of the 80s, the Coca-Cola Yo-Yo was quick to become a collector's item. Part of an advertising campaign that officially licensed the spinners, jumping on the youth culture craze, acrylicize. Across the wall, iconic images from ad campaigns are interwoven with photos of stars past and present from popular culture enjoying a bottle of Coke. An intrinsic part of American culture, the snapshots give a wonderful insight into the mark Coca-Cola has made throughout the eras. Original memorabilia has been incorporated, including a genuine 1950s Coca-Cola vending machine.
In homage to the vintage wooden crates synonymous with Coca-Cola, fine attention to detail has been paid to nobly replicate these iconic heritage pieces. Handmade using traditional fabrication techniques, the wooden panels have been crafted from quality woods just like the originals, while attention has also been paid to the fastening studs, straps and nails for a genuine look and feel.