Luxury car manufacturer Ferrari has never shied away from a bold architectural statement. In October 2010 it celebrated the opening of the Benoy-designed Ferrari World Abu Dhabi as the centrepiece of the 25 sq km Yas Island development. Fast-forward 18 months and the vibrant yellow Enzo Ferrari Museum by Future Systems opens in Modena, Italy.
The latest jewel in the Ferrari crown was unveiled this week as Ferrari Land, a 75,000 sq m resort destined for PortAventura, Spain. While details of the design team for the project are yet to be released, renderings are swiftly circulating the internet to an almost universally unimpressed response.
Ferrari has confirmed that overall investment in the project tops €100m and plans will incorporate the first Ferrari-themed hotel, a luxury five-star establishment with 250 rooms, restaurants and a driving simulator. The wider park will feature Europe’s highest and fastest vertical accelerator and renderings show a racetrack and associated grandstands. Ferrari Land is due to open in 2016.