Planning approval has been granted for the transformation of the Press and Broadcast Centres at the Queen Elizabeth Olympic Park (formerly the London 2012 Olympic Park) into a creative and digital cluster. Originally designed by Allies and Morrison, the Press and Broadcast Centres will be given a full makeover by award-winning firm Hawkins\\Brown.
Speaking on the decision, David Bickle, Partner at Hawkins\\Brown commented: “With this important milestone secured we are one step closer to shaping Here East [as the new development will be called], a new neighbourhood that will support a thriving community of industrious makers, digital natives, free spirited thinkers, curious researchers, mould breaking broadcasters, disruptive start-ups, creative practitioners and entrepreneurial businesses, who are open to the opportunities of collaboration and social exchange.”
As Bickle outlines, the development looks to attract creative companies to establish a centre of digital commerce within the Queen Elizabeth Olympic Park. With over one million sq ft of space, the building will be fitted with almost unlimited bandwidth connectivity and the highest capacity power.
BT Sport is already onsite and broadcasting live from its 80,000 sq ft production hub while Loughborough University, Hackney Community College and Infinity SDC are all expected to move in from 2015. Construction is due to commence onsite this summer with Here East expected to be fully operational by 2018.
Gavin Poole, CEO of iCITY, said: “I am delighted that our designs and plans to develop a world-leading cluster for cutting-edge creative and digital companies have been approved. As well as creating thousands of jobs and training opportunities, Here East will provide state of the art infrastructure and capacity for the fastest growing sectors of the UK economy to continue their impressive expansion. Redevelopment of the buildings will begin in the summer.”