A park for the future

Monday 13 Jan 2014

Cushman & Wakefield and an international consortium including UK firms Gillespies, Feilden Clegg Bradley Studios, Buro Happold and Rider Levett Bucknall win ‘Park Russia' development masterplan and business strategy competition in Moscow Region

The Cushman & Wakefield consortium announced on Monday that it has been selected as the winner of the contest organised by the Russia Geographic Society and Moscow Region Government for the Masterplan and Business Strategy for the development of Park Russia.

Park Russia is an ambitious tourism and cultural project on over 1,000 hectares and 30 km south of Moscow near Domodedovo airport.

Park Russia is  "a uniquely Russian leisure park responding to Russian consumer desires for imaginative leisure and cultural development and creating a major new destination for the rapidly growing Russian visitor economy - it will be a credible comparator to Singapore's Gardens by the Bay and eventually to the Parks at Orlando, Florida," said project leader Richard Tibbott of Cushman & Wakefield Russia.

The consortium's winning proposals provided the Jury with a masterplan and business strategy showing three main zones of the park with opportunities for investment in leisure projects for day visitors and in the development of a strong tourism resort destination where large numbers of visitors will stay in the park.

The business strategy shows a 12-year investment period, principally by the private sector, and Cushman & Wakefield show how viable development projects can be marketed to the private sector.

The development will have strong ‘green' building credentials and intends to optimise rail access from Moscow and Domodedovo to cope with the large numbers of annual visitors of up to a potential 10 million per annum.  Russian cultural experts NEBA directed the unique cultural and heritage programme of the proposals.  

"Park Russia features an inspiring and compelling design vision captured in a robust Masterplan framework. It has been designed to be delivered flexibly over many years. It will be an unforgettable destination based on multiple and complementary attractions, offering layers of interest with fun and learning experiences for all.  Gillespies' Masterplan for Park Russia celebrates the country's unique history, cultural legacy and future. Park Russia embraces innovative sustainable design, with best-practice green principles enshrined in the Masterplan and major constituent design components such as buildings, landscape and supporting infrastructure," said Jim Diggle, partner at Gillespies who led the design team.

Cushman & Wakefield and the consortium companies will start work on the project early this year with the aim of mobilising private sector investment.

The Cushman & Wakefield consortium comprises Russian firms Strategy Partners Group, NEBA Cultural, Terra Viva, Country Format; UK international masterplanning firms Gillespies, Buro Happold, Rider Levett Bucknall, Feilden Clegg Bradley Studios and Fourth Street Place Consultants (UK) and other international specialists Puy du Fou International (France), MaxMakers (Switzerland), Jack Rouse Associates (USA), Ray Hole Architects (UK), Populous (UK), & Conventional Wisdom(USA).

The competition for this scheme was published by WAN's Business Information Service and can be viewed here.

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