Duravit opens its doors to WAD delegates

Monday 07 Oct 2013

WAD delegates to sip a Manhattan in Manhattan, courtesy of Duravit

One of WAD13’s feature sponsors, Duravit, is hosting a conference closing party with cocktails at its swish Madison Avenue showroom.

Duravit is a leading international manufacturer of innovative bathroom ceramics with headquarters in Germany. In recent years the company opened its New York showroom, the first of its kind located on Manhattan’s renowned Madison Avenue. Duravit New York showcases baths, washbasins and wellness products amid the city’s most upmarket shops and boutiques.

Known for its bold design, according to the company’s website: “Duravit New York represents an extension of the company’s commitment to provide top-quality product to its valued clientele." As such, Duravit collaborated with Stuttgart-based architects Schmutz & Partner, who conceptualised the 590 sqm showroom in the form of a 'blue space'. This unique and experimental design approach was based on the architect’s goal to create 'a flowing, floating space with a weightless atmosphere' rather than a 'formal idea'.

It’s the perfect way for delegates to unwind and network over cocktails after a busy day at WAD.

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