Bjarke Ingels Group (BIG) and Ralph Appelbaum Associates (RAA) are to design ‘the best museum ever’ according to Founder of BIG, Bjarke Ingels. The project in question is to be The LEGO House, a public museum and experience centre in the company’s historic home in Billund, Denmark.
The two firms were selected through a competition run by LEGO after they showed an exemplary comprehension of the given brief, as Hans Peter Folmann, Senior Director at LEGO Huset, explains: “In our competitions for the project these two companies had the best understanding of the idea behind the LEGO brick, LEGO play and LEGO values.
“At the same time they possess a wealth of experience in architecture and museum design, and I’m looking forward to our companies’ teaming up to produce outstanding settings and exciting experiences for future visitors to The LEGO House.”
Details about the winning design are yet to be released by LEGO but a release by the company reveals that it expects to welcome 250,000 visitors to its new museum every year, educating them about the developmental aspects of play through LEGO products and the evolution of the brand.
For many architects, LEGO was a favoured toy as a child, as WAN readers told us following an article from our Editor in Chief Michael Hammond entitled What makes an architect?. Ingels also seems to share this connection, explaining: “It is one of our great dreams at BIG that we are now able to design a building for and with the LEGO Group.
“I owe a huge personal debt to the LEGO brick, and I can see in my nephews that its role in developing the child as a creative, thinking, imaginative human being becomes ever stronger in a world in which creativity and innovation are key elements in virtually all aspects of society.”