'Project of the Beers'

Thursday 14 Feb 2013

Spanish architects RTA-Office reveals mixed-use scheme with references to local beer

A mixed-use complex which references a famous Chinese beer is to be constructed in the city of Qingdao, China. The project, entitled the Nanjing Road Mixed-Use Area, has been designed by Spanish architectural firm RTA-Office in collaboration with Tengyuan Design Institute Company and features a 128m-high boutique hotel, as well as residential, commercial and office space.

Covering an area of 200,000 sq m, the complex will occupy an entire block of Qingdao and will be completed in five years. Talking about the choice to reference Tsingtao beer, the most famous beer brand in China, the firm commented: “The beer is a very popular element, something that is part of the identity of the city, that the local user can easily remember and that has enough power to attract the people’s attention.

“We wanted to take advantage of the popularity of the beer in order to create a project that becomes a landmark in the city, something that everybody will know as the ‘project of the beers’. Although the concept is very iconic, the truth is that the project does not pretend to reproduce pints of beer, it uses the volumetry and the colours of the beer as a reference.”

The design also encompasses a series of walkways between the various buildings, and features a four-storey high ‘podium’ which connects some of the buildings and contains commercial spaces.

Attention has also been paid to the colour scheme, with the towers in various shades of orange and yellow, and the differing angular shapes of the towers to give 'a touch of elegance and warmth to the complex', according to RTA-Office. Founded by Santiago Parramón, the firm has been expanding its presence in China, having also recently designed the Qingdao Innovation Park in China.

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Commercial Hotels Offices

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