DAMAC Properties has announced its first major new product launch since 2008, with 295 premium serviced hotel apartments in the Burj Area. ‘The Distinction’ will be a 195m-high, 53-storey tower overlooking the platinum real estate in the heart of Dubai, with enviable views of the fountain, mall and world’s largest tower, the Burj Khalifa. The Distinction has been designed by architects ZAS with the interiors being undertaken by WA International.
Main contractor, ANC Contracting, has already started work on the project, which is set for completion in the first quarter of 2015. The project will be a mix of studios, one, two, three and four-bedroom penthouses. The company launched sales of the project from its offices at Ocean Heights in Dubai Marina and at Park Towers in the Dubai International Financial Centre (DIFC) in December 2012.
“Luxury projects in prime locations are driving the UAE property resurgence and ‘The Distinction’ will provide the quality of finish and service expected at this end of the market,” said Niall McLoughlin, Senior Vice President, DAMAC Properties. “The serviced hotel apartments at ‘The Distinction’ will offer the highest levels of customer service, luxury and opulence placing it among the premium products DAMAC Properties has on the market today.
“In Dubai there remains a strong desire for the very best, and this, combined with an improving economy and limited availability of high-end luxury developments, is driving the demand. We are anticipating a high level of interest in ‘The Distinction’.” ‘The Distinction’ comes lavished with the highest quality amenities to be enjoyed by the residents, including a luxury spa which houses a relaxing Jacuzzi and peaceful sauna. There is also a high-tech gymnasium and stunning swimming pool.