Bosch Siemens Hausgeräte (B/S/H/) brings five of the top brands in household appliances - Bosch, Siemens, Gaggenau, Neff and Constructa - together under one roof in the first building completed atPark 20|20, The Netherland's first Cradle to Cradle®-inspired development. The objective was to create one culture, one brand and one vision, while also maintaining the integrity of each of the five individual brands.
The building, designed by William McDonough + Partners, exemplifies the latest in sustainable thinking,featuring a full-height, four-story atrium with an indoor/outdoor Living Green Wall and Building Integrated Photovoltaic (BIPV) roof that maximizes energy and daylighting to showrooms that can be converted to offices as needed. High efficiency LED lighting, daylight dimming sensors, and rooftop solar panels result in integrated systems that perform 53% above conventional building standards, and are 39% more efficient than current code compliant buildings.
Interior spaces, designed D/DOCK Amsterdam, encourage occupant well-being through individual user controls, fresh air, sunlight and materials assessments to ensure that safe and healthy products are used throughout the construction and use of the building. The first two floors house the Experience Centre where each brand has their own publicly accessible showroom. Additionally, a cooking school and an auditorium are placed nearby to give visitors (both consumers and retailers) the complete B/S/H/ experience. The ground floor also houses a restaurant and coffee bar, where employees and visitors can sit and relax, or retailers can have (informal) meetings.
D/DOCK worked in close cooperation with B/S/H/ to design the office spaces on the two top floors, according to the innovative ‘new way of working' principle. The space is composed of zones, alternative workplaces and a flexible use of furniture, and each floor features a ‘hub' - a central space where all the community functions - such as meeting rooms, coffee corner, concentration spots, informal working and meeting area's - are clustered. Management is also located here so they can stay in close contact with their employees at (literally) the core of the company.