New Max&Co flagship store in Corso Vittorio Emanuele, Milan.
Andrea Tognon Architecture was asked to participate, along with other creative companies, in the process of defining a new concept for the Max & Co fashion brand. The design started with several workshops involving very different subjects like musicians, artists, economists, designers, brainstorming together.
Andrea Tognon Architecture worked to synthesize the various inputs in a real architectural space. This project is one episode of an ongoing exciting collaboration between the Max Mara group's "in house" architecture department who assisted Andrea Tognon Architecture throughout the design and construction phases.
Free standing furniture was designed by Ciszak Dalmas and by the Max Mara design office. All the lights systems were designed, developed and engineered with Nereo Bianchi at Turnlight. The temporary windows installation is by Studio Pepe of Milan.